Marketing is about getting the right message to the right people at the right time. This is the key to successful marketing online and offline.
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This old saying is true when it comes social media, even when it comes posting on Twitter.
Sharp online entrepreneurs are increasingly recognizing the potential of Twitter to boost traffic, raise brand awareness, generate leads, and increase sales. Some may be skeptical about what you can do with just 280 characters. You can accomplish a lot if you optimize the timing of your tweets. Online entrepreneurs have the ability to tap into Twitter analytics in real-time.
Let’s look at the top things that will help you decide when is the best time to post on Twitter to get the most people to your business and the best results.
General Twitter Timing Facts
Twitter is the most popular social network in the world. Tweroid and Followerwonk are the main analysis tools.
Online businesses operate 24/7 and have a global reach. However, the following observations regarding Twitter can provide valuable insight to help you plan your social media marketing strategy.
Average click-through rates (CTR), are highest between Mondays and Wednesdays at 1 p.m. & 3 p.m. with no peak times. If your goal is to encourage people to visit your site or landing page, this would be the best time to post.
Weekend evenings are the worst time to post (after 8 p.m.) and Fridays after 3. p.m. These times are associated with low engagement, clicks and re-tweets.
Images are more effective than tweets without images. Use high-quality images in your marketing strategy.
This is the key point. There are several metrics you can look at, including how many people view your tweets and how many people click through to your website. This is important to remember when you decide what your tweet’s end goal should be.
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Use Images on Twitter
Another important thing to remember is the impact images have on tweets. Buffer research shows that images in tweets resulted:
- 18% More click-throughs
- 15% more retweets
- 89% Increase in Twitter Favorites
- This is the key message: Images are a must in your Twitter marketing campaigns.
- You can tailor your tweet schedule to suit your audience
You should post your tweets around lunchtime in order to get them read, shared, and acted on by others at work. This is when most people check out the Twittersphere. Chances are, if they don’t look at your tweet by 3:00 p.m., they won’t see it. This is especially true Fridays, when employees are already thinking about the weekend. Your target audience is less likely to be attracted to evenings after 8 p.m.
It is also possible to post early in the morning, as many people will be doing a quick check-in on social media before they start their day.
Marketing to business (B2B), is slightly different. For meaningful engagement, weekdays (Monday through Friday) are better. Additionally, tweets between 5 and 6 p.m. are highly recommended because the “5-7” crowd is made up of motivated entrepreneurs who want to keep up with the latest news. It is not surprising that Business to Consumer (B2C), Twitter activity is most effective on Wednesdays and weekends. Consumers enjoy engaging with brands on days other than the work week.
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Connecting Twitter to Reduce Travel Time
Twitter seems to be more popular at work, school, and in transit. People who work 9 to 5 often commute to work and use their commute time to access social media, particularly on mobile devices. Particularly, public transit users have between one and three hours per day to spare, making Twitter a great source of important information.
The best advice is to check your analytics to track the best times and days to tweet to your audience. This applies to other social media platforms, like Instagram, LinkedIn, or LinkedIn. You can gain a lot of insight and data from your audience’s interactions with your brand.
- Final Thoughts on Twitter Advertising
- It is easy to create a successful Twitter marketing strategy.
- Make great tweets and include images
- Timing your tweets is important.
- Test your Twitter performance.
- Make the necessary adjustments.
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Timing your tweets is important so your best content gets to the right people. This can make the difference between success and failure. Social media timing is important today because of the nature and importance of internet marketing and commerce. To better reach your target audience, review Twitter basics and your posting times.