10 Business Card Tips (Unique Design Ideas)
Business cards can be a powerful tool to tell your brand’s story and leave a lasting impression on potential clients and customers. You need to know how to design a business cards that communicate what your company stands for and distinguishes it from other businesses. This will encourage potential customers and clients to contact you. This is why we have created this list with tips to help you design your business card.
Explore the Top Business Cards in Various Industries
Studying business cards from different industries is a great way to make business cards. Lay them on a flat surface and try to gather as many as possible. Keep track of your favorite and least-favorite cards and note what you find most memorable.
Next, look at your competition’s cards. Do they share the same qualities? Which cards are your favorites and why? Which cards do you find yourself drawn to?
It’s possible to try and emulate the characteristics you have identified, that you find successful or that are most memorable in the cards you’ve reviewed. Keep in mind, however, that you do not want to copy your competitors too much. You want to keep some of the qualities that will differentiate your business.
Make sure your business cards are consistent with other brand materials
Before you begin designing your business cards, you need to have an idea of your brand logo, typeface and color scheme. These are the core of your brand identity. These elements should be prominent in the design and layout of your card, and should be consistent across all promotional materials and your website.
Basic Design Principles
A good business card design is based on printed materials. To achieve the best quality reproduction, you need to keep your key copy no more than 5mm from the edge of your card.
You might find it helpful to use a grid for proper business card layout. This will allow you to create the best hierarchy and align different elements.
Select the best shape and size card for your needs
Business cards have traditionally been rectangular, horizontal cards. But that doesn’t necessarily mean yours should be. Your card shape can vary depending on the industry you are in, the brand image that you wish to project, and the audience with whom you are communicating. You should consider which size and shape card is most appropriate for your brand. A vertical rectangular card is a good choice, even if you don’t want to go too far. These cards are less common than horizontals, but can be used to differentiate yourself from your competition.
Keep your design simple
Many design novices believe that simplicity is boring. However, this is not true. Minimalist designs can look elegant and, best of all, it allows important information to stand out.
Don’t Forget Key Contact Details
To allow potential customers and clients to contact you, there is a basic text requirement for every business card. While this information will vary from one company to the next and from person to person, it is the best for business cards.
- company name
- Your name
- Job title
Contact information: Phone number, email address, and one or two of the key social media channels
Some businesses may only need the name, title, and telephone number, while others will require all of the information.
Include a position statement
A positioning statement is a brief statement that defines your brand, its values, and distinguishes you from other brands. Nike is an example of a positioning statement.
A compelling positioning statement is an effective way to be remembered, stand out and build a relationship with potential clients.
Always proofread carefully
A business card that contains spelling errors or incorrect contact information is more offensive than one that has been proofread by others. Make sure you double- and triple-check your contact information and that everything is legible.
Utilize professional printers and first-rate materials
A well-designed and professionally-printed card inspires trust and sets a relationship off to a good start. Don’t let poor printing or shoddy design ruin your business card design. After you have completed your design, make sure your card is printed professionally on high-quality card stock. This will make your card last longer and will give you a great impression.
Use a professional business card template
Final note: If you are proficient in Adobe Photoshop or Illustrator, you can use the business card templates on Envato Elements to help you create your business cards.